Employee-focused Branding with Sourabh Deorah, Founder & CEO at Advantage Club #4
In this episode of The New HR, we’ve interviewed Sourabh Deorah, Founder & CEO at Advantage Club, and discussed employee engagement, employee-focused branding, and more.
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Timestamps:
- (00:52) - Who is Sourabh Deorah?
- (01:21) - Sourabh’s background.
- (01:59) - What is Advantage Club?
- (02:44) - Advantage Club pivot.
- (03:53) - Platform’s supported languages and ideal user.
- (04:49) - Examples of the tools on the platform.
- (06:25) - How’s the platform structured?
- (07:32) - How to improve employee engagement?
- (08:41) - How to amplify recognition to employees?
- (10:19) - How do you create that sincerity inside Advantage Club?
- (12:48) - Fundamentals of building a company.
- (14:06) - Best practices of big enterprises regarding employee retention.
- (20:09) - Employee-focused branding.
- (24:46) - Amplifications of generative content tools for HR professionals.
- (26:48) - Advantage Club integrations with HR platforms.
- (27:50) - Policies to increase employee engagement.
- (29:23) - How do you build celebrations around particular milestones?
- (31:07) - What’s the future of the HR industry?
- (32:38) - Sourabh’s thoughts on the side gig economy.
- (35:00) - Learn more about Sourabh and Advantage Club and get in touch.
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Useful Links:
- Website: https://www.advantageclub.co/
- Sourabh on LinkedIn: https://www.linkedin.com/in/sourabh-deorah-a4912b1a/
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